Confidential

BUSINESS PLAN

Name

Date

Address

Email address

CONTENTS

Summary								
Product/Services							
The Market								
•	The Customers						
•	The Competitors						
Marketing
Financials				
SWOT Analysis						
Premises								
Legal Format									
Objectives

Appendix 1:  Cash Flow Forecast
Appendix 2:  Profit and Loss forecast
Appendix 3:  Personal Survival Budget
Appendix 4:  CV
Appendix 5:  Continue with whatever you feel is necessary								

SUMMARY
My vision for my business is:

PRODUCT/SERVICE
My business does this (what is your vision for your business) :

THE MARKET
Customers
My target customers are (define the demographics):

Competitors
My competitors are (three at max and highlight strengths, weaknesses, pricing structure:

Marketing
I will win customers by (how are you different from your competitors / what is your USP?):

I will retain customers by (what strategies will you use):

I will sell more to existing customers by (upselling):

Financials
I expect my sales to be (consider unit sales price multiplied by the number of units sold):

I expect my costs to be (consider unit cost price multiplied by the number of units purchased / bulk orders, discounts and consider terms of trade ):

My profit should be (sales minus costs):

My business will be funded by (what is your financial contribution and from where / how much will you need to borrow, consider repayment implications):

SWOT ANALYSIS
Strengths
I am good at:

Weaknesses
I am not good at:

Opportunities
My business opportunities are:

Threats
These are the threats to by business:

PREMISES
I will trade from (provide terms of :

LEGAL FORMAT
The format of my business (sole trader/partnership/limited company, if latter what is share capital and who owns the shares?):

OBJECTIVES
Short Term
Where I want to be in 6/12 months:

Medium Term
Where I want to be in three years: